Our Services
Capture the Life of Your Brand
Boutique marketing services for food & beverage, CPG, hospitality, ag-tech and more.
To best suit your needs, each marketing service is available a la carte with various package options. From one-off social media campaigns to managing everything outward-facing for your brand, you’ll get the same attention to detail and care in the process no matter your project’s size.
Photography & Styling
Professional styling and photography are powerful tools for conveying messages, evoking emotions and enhancing brand identity. High-quality imagery, with carefully curated props and thoughtful lighting set-ups, elevate your content and build a foundation for visual assets that can be utilized across all platforms, from websites and print materials to social media channels and digital advertising, maximizing their impact and reach.
Organic social media is crucial for supporting businesses. Prospective customers often check social media channels before visiting a website. It’s vital that your content is current, accurate and reflects your brand well.
We specialize in creating innovative, forward-thinking content and strategies to boost your online visibility. With a dedicated in-house team, we excel in campaign development, performance analysis, content creation and community management.
Services
- Inspiration Development and Storyboarding
- Recipe Development
- Food and Beverage Preparation
- Prop Sourcing
- Project and Location Management
- Model Management
- Styling
- Professional Photography
- Post-Production
Digital Ads
Digital ads are a critical complement to your organic marketing initiatives and can include anything from search and display ads, pre-roll video placements, to sponsored social media posts. Paid media is a useful way to circumvent frustrating platform algorithms or crowded markets and deliver your content to relevant audiences, increasing visibility, brand awareness and driving sales.
At Food Seen, we harness our creative prowess to maximize ad impact with thoughtful messaging and captivating visuals, then combine that with data-driven targeting, analysis and management to ensure your paid ads are always seen by the right people. Our holistic approach to digital ads means your paid media will always be aligned with your organic marketing efforts.
Services
- Research and Analysis
- Social Media Advertising
- Search Engine Marketing (SEM)
- Display Advertising
Platforms
- Search Engines (Google, Bing, etc.)
- TikTok
- Affiliate Websites
- Media Placements
Public Relations
Public Relations help to bolster digital marketing strategies by enhancing brand credibility, amplifying content reach and fostering audience engagement. Through media placements, influencer partnerships, and crisis management, PR activities contribute to brand authenticity and trust in the digital space.
Additionally, PR efforts generate social proof, improve SEO through earned media and enable effective storytelling to engage audiences emotionally. By integrating PR into digital marketing strategies, organizations can achieve greater online visibility, credibility and audience loyalty in today’s competitive landscape.
Services
- Media Relations
- Brand Messaging
- Reputation Management
- Strategic Partnerships
- Launch Events
- Sampling Program Development
- Crisis Management
- Coordinated Appearances
- Speaking Opportunities
International Brand Communication
As an agency experienced in introducing international food and beverage brands to U.S. consumers, we recognize the importance of honoring the heritage behind each product and incorporating that story into marketing initiatives.
Through meticulous research and a conscientious effort to understand cultural nuances, communication styles and demographic preferences, we craft marketing strategies and develop creative content that resonate authentically with targeted American audiences, while connecting them to the brand’s foundation. We do this through brand deep-dives, independent research and thoughtful questions.
This provides an opportunity for us to not just attract consumers but to educate them and connect them to other worlds of flavor and culture.
Content Creation
Content strategy and development serve as the backbone of any successful marketing initiative. By integrating creative elements, storytelling techniques and brand messaging, content strategy ensures a cohesive and compelling message that resonates with the target audience.
Through detailed planning and execution, content strategy not only engages but also fosters meaningful connections with consumers, ultimately driving brand awareness, loyalty and conversion. Whether through social media campaigns, digital ads, PR initiatives or other mediums, a well-crafted content strategy lays the foundation for effective communication and lasting relationships between brands and their audiences.
Services
- Videography (including Reels and TikToks)
- Photography
- Recipe Development
- Styling
- Copywriting
- Graphic Design
- Trend Spotting
Strategy & Consulting
Consulting and strategy development serve as essential pillars supporting the direction and resource allocation of marketing initiatives. Messaging and communication audits ensure:
- Brand messaging remains clear and cohesive across all channels
- Strategy development lays the groundwork for overarching marketing objectives and tactics
- Consumer research and category insights provide crucial data for effective targeting and positioning within the market
By leveraging these elements effectively, we can help chart a course for success and support making informed decisions in determining where to allocate your marketing budget.
Services
- Messaging and Communication Audits
- Strategy Development
- Consumer Research
- Category and Competitor Insights
- Brand Sprints
- Pitch Decks for Buyer Meetings
- Product Innovation
- General Consulting
Email Marketing
Email newsletters play a pivotal role in engaging customers and driving conversions. A well-designed newsletter not only attracts attention in crowded inboxes but also effectively communicates promotions, updates and other valuable content.
Through strategic layouts, visuals and concise copywriting, we build email campaigns that nurture leads, strengthen customer relationships and increase brand loyalty. Moreover, analyzing engagement metrics allows us to refine strategies for even greater effectiveness.
Services
- Campaign Planning and Strategy
- Template Design
- Content Development
- Scheduling and Automation
- Metrics Monitoring and Reporting
Graphic Design
Graphic design supports a business’s visual identity and complements many marketing initiatives and assets. High-quality, well-designed visuals help convey messaging across various platforms and communicate a brand’s values, products and services in visually appealing ways, ultimately influencing consumer perception and purchasing decisions.
To expedite campaign development and strategic rollout, we simplify the process by fulfilling a range of essential design needs. By providing these targeted graphic design solutions, we ensure your marketing materials are cohesive, impactful and delivered on time.
Services
- Promotional Flyers
- Event Invites
- One-Pagers
- Print Ad Assets
- Digital Ad Assets
- Website Elements
- Email Graphics
- E-commerce Elements
Organic Social Media
Organic social media is crucial for supporting businesses. Prospective customers often check social media channels before visiting a website. It’s vital that your content is current, accurate, and reflects your brand well.
We specialize in creating innovative, forward-thinking content and strategies to boost your online visibility. With a dedicated in-house team, we excel in campaign development, performance analysis, content creation and community management.
Services
Platforms
Work with Food Seen