Southern Season
Overview
Southern Season is an iconic Southern retailer of gourmet foods and specialty gift items. In 2020, Southern Season pivoted its sales model from a brick and mortar to online gifting and mail-order. To help Southern Season make this transition, Food Seen implemented a strategic digital ads and social media marketing strategy.
Visit the Southern Season Website
Services in Detail
- Built and managed digital ads (Google, Pinterest, Facebook, and Instagram) to increase brand awareness, website traffic, and drive sales
- Completed a professional photoshoot to provide updated imagery for the client to use in their holiday print catalog and in product listings online
- Developed high-quality content and copy geared toward the interests of established and target audiences
- Daily social media management and engagement to attract a new audience and maintain existing fan loyalty
Services
Content Creation Digital Ads Professional Photography Social Media Marketing
Peak weekly ROI on a single Google Ad
Annual sales directly attributed to digital ads created by Food Seen
Increase in Instagram followers in a single calendar year
Next Project
Doreen Colondres
Building awareness for this celebrity chef’s wine school, Vitis House, through digital ads and public relations that highlight the wine school’s fun and memorable experiences offered to the community.
