Boss Coffee USA
Overview
BOSS Coffee, Japan’s #1 canned coffee, launched its United States product line in 2019. With an established fanbase in Japan, Australia and New Zealand, this Suntory-owned brand partnered with Food Seen to develop a concentrated social media marketing strategy to improve their digital presence, grow their audience and increase U.S sales. The success of this initiative led to an expansion of the U.S product line with the addition of the beloved Rainbow Mountain Blend, and now serves as a benchmark indicator for BOSS Coffee’s global expansion strategy.
Services in Detail
- Paired social media campaigns with impactful digital ads that were designed to drive product sales
- Creation of professional videography and photography for Amazon advertising
- Social media marketing strategy planning for the launch of Rainbow Mountain Blend
- Development of high-quality content and copy geared towards the interests of established and target audiences
- Daily social media management and customer service to enhance fan loyalty and engagement
Services
Content Creation Digital Ads Professional Photography Professional Videography Social Media Marketing
YOY growth rate in sales, from 2020 to 2021
Built a loyal fanbase with an increase in followers of 241%
The Food Seen team are extremely creative and collaborative, always trying new things and engaging fans with high quality content. The team is very knowledgeable about social media trends, keeping us up-to-date with the latest information.”
— General Manager, Digital Commerce Global
I’m very impressed with the marketing [for Boss coffee]! Great job guys. I like how you don’t push it too much, you focus mainly on tips and showing a good lifestyle and make the coffee just an accessory to that. Makes me want to try some.”
— BOSS COffee Customer
